Destination Melbourne
The Melbourne for Kids Campaign was designed to showcase the large array of family friendly attractions and accommodation facilities that are on offer in Melbourne, with the aim of encouraging families to visit Melbourne during and after the Easter school holiday period. The campaign is a combination of print, online and television advertising. For advertisers, the campaign provides a cost-effective tool that enables them to take their product to the regional and interstate marketplace. The campaign is matched dollar for dollar by Destination Melbourne, providing the funds to give advertisers a greater variety of advertising mediums in which to promote their product.
