City of Ballarat - City Marketing - "Come to Life"
‘Ballarat – Come to Life’ Ballarat is a large regional city located 120 kilometres north west of Melbourne. It is home to over 88,000 people and is one of the fastest growing regional centres in Victoria. The key goal for the ‘Come to Life’ campaign is to package Ballarat as an integrated and comprehensive tourism offer with a compelling range of reasons to visit. Through the ‘Come to Life’ campaign, Ballarat has developed its own unique persona that guides all tourism promotion from printed material to signage and environmental graphics and more. The City of Ballarat have made a commitment for at least the next 5 years to support the ongoing campaign.
