Beyond The 12 Apostles - Shipwreck Coast Tourism
By creating a unique partnership between Shipwreck Coast Tourism and Glenelg Shire, the Shipwreck Coast and Discovery Coast regions have benefited from cross-regional marketing via the Beyond the 12 Apostles campaign. This initiative has been supported by both regions, and has helped to increase industry cohesion and professionalism while making the most of marketing dollars. The unique branding of the campaign allowed Shipwreck Coast Tourism and Glenelg Shire to leverage from the existing brand strength of the 12 Apostles while raising awareness of attractions beyond these icons.
