Ballarat Seasons Campaign
The Ballarat Seasons campaign is a joint initiative of Ballarat Tourism and Commerce Ballarat (formerly the Ballarat Retail Board). 'Ballarat Seasons' is a print campaign comprising of a lifestyle magazine which is aimed at raising awareness of Ballarat as a contemporary city, while promoting Ballarat's diverse activities, retail outlets, dining, attractions and events. The campaign has been designed to cooperatively market Ballarat to stimulate an increase in visitor numbers, length of stay and yield from selected Melbourne target markets. The first edition of the magazine was produced in November 2003 followed by a second edition in May 2004.
