Director, Minc Communications

Michelle Campbell has had a strong association with the Victorian Tourism Awards for over seven years.

Michelle was responsible for submissions for The Mansion Hotel that resulted in the three successive wins and a Hall of Fame award, and she spent three years as a judge and now in her third year as a mentor.

Michelle established her own marketing communications company, Minc, in February 2004 and specialises in PR, advertising, events, direct marketing and promotional solutions for premium lifestyle brands. Her major clients include Sofitel Werribee Park Mansion Hotel & Spa, Shadowfax Winery, Rockpool Restaurants, Comme, the Victorian Tapestry Workshop and the Helen Lempriere National Sculpture Award.

Prior to Minc, Michelle worked in senior marketing roles for Georges, Sportsgirl Sportscraft Group, Coles Myer and Grand Hyatt Melbourne.

Throughout her career, Michelle has achieved exceptional results in all areas of marketing communications, working with very small budgets, and her individual efforts have been paramount in the successes of the businesses she has represented.