A panel of highly experienced industry professionals judge the submissions. The decision of the Victorian Tourism Awards and Australian Tourism Awards judging panel is final.

Judges look for:

• A financially sound business.
• A thorough and sound business plan and an innovative marketing plan.
• Demonstrated flair, passion and innovation.
• A business that knows its customers and has a service culture.
• A business or individual that has made a significant contribution to the Victorian tourism industry.
• A passionate and innovative submission that clearly illustrates excellence in the tourism industry.

The Judges are: