Destination Gippsland is the peak tourism body for Gippsland focused on regional marketing, and industry and product development. Our vision is for Gippsland to be embraced by travelers as an exceptional nature based destination. The Inspired by Gippsland marketing campaign was launched in 2006 to address issues of declining visitation, a fragmented tourism industry, and low consumer awareness. Inspired by Gippsland is an integrated marketing campaign offering a cooperative approach to key stakeholders and the tourism industry. The award-winning campaign has resulted in strong brand awareness, increased yield, visitation and dispersal, in addition to unifying a disparate industry.

Website: www.destinationgippsland.com.au